ARMANI HOLIDAY
In collaboration with Bastion Agency, Project Station partnered with Dashing and orchestrated the creation and installation of a captivating Giorgio Armani retail experience, the Beauty Gift House, at Westfield Sydney. The pop-up brought to life L'Oréal's initial concept through meticulous design and adherence to center guidelines.
Immersive Retail Experience
The Beauty Gift House radiated festive vibes with a rich palette of red and gold, in line with the global campaign. Customers were invited to unlock their wishes by personalizing their gifts at the concierge desk, enhancing the overall shopping experience.
The Beauty Gift House radiated festive vibes with a rich palette of red and gold, in line with the global campaign. Customers were invited to unlock their wishes by personalizing their gifts at the concierge desk, enhancing the overall shopping experience.
Seamless Integration
Project Station seamlessly integrated local callouts into the 3D renders, ensuring a cohesive and visually stunning retail space that captivated shoppers and aligned with Giorgio Armani's brand identity.
Project Station seamlessly integrated local callouts into the 3D renders, ensuring a cohesive and visually stunning retail space that captivated shoppers and aligned with Giorgio Armani's brand identity.
Classic Elegance
The pop-up exuded refined elegance and quality, mirroring the timeless style of Giorgio Armani. From the design to the execution, every aspect of the Beauty Gift House reflected the brand's commitment to sophistication and luxury.
The pop-up exuded refined elegance and quality, mirroring the timeless style of Giorgio Armani. From the design to the execution, every aspect of the Beauty Gift House reflected the brand's commitment to sophistication and luxury.
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